Digital marketing trends are a fast moving business. We've compiled a list of 5 trends you need to know so you can stay on top of your game.
If you're a small business owner or getting ready to launch a startup, you need to stay aware of current digital marketing trends. Because of the ever-changing landscape of technology, this can be a challenge.
But have no fear, we're breaking down a few of them for you right now.
5 of the Top 2017 Digital Marketing Trends
1. Mobile Marketing
Mobile search is dominating the web. If you're building a website for your new business go ahead and take the necessary steps to make it as mobile friendly as possible.
If you've already got a website, have it tested to make sure it's running at optimal mobile capabilities. If you don't, you could be missing a HUGE piece of the digital marketing pie!
"Mobile" also means more than just making sure your website loads quickly on an iPhone. It means making sure you have mobile pay options, voice activated options on your app,
Search Engine Optimization is quite literally constantly evolving with changes to Google algorithms. Make sure you've got the tools to take advantage of it.
Blogs are a strategy that can be both inexpensive and highly effective to direct more traffic to your website. But there are also many other digital marketing strategies that can incorporate smart SEO.
But don't try and fool your audience with a lot of SEO keywords for the sake of trying to get search engine results. Quality still matters. And there is a way to do both: get traffic AND have relevant content. Which brings us to......
3. Content Marketing
Of all digital marketing trends, this one remains largely consistent. In addition to having the best SEO, the content of your website and any email or social media campaigns should be specific and targeted.
Consumers become bombarded with more and more information every day. Make sure that what you're hitting them with actually sticks. You've got under 40 seconds to make your point!
4. Big Data
Another constant in digital marketing is the use of big data. Big data will continue to be the best friend of businesses, small and large, throughout the rest of 2017 and probably beyond.
Big data provides insight into clickstream patterns as well as trends within posts and comments on your social media pages and email responses.
With apps like Snapchat continuing to soar in popularity, the visual aspect of digital marketing trends is becoming clearly important. Videos are easy attention grabbers, but even these need to be created to carefully reflect your business and/or company.
Videos can also be implemented on websites and used on mediums like Snapchat, Facebook, Instagram and others. But when thinking "visual" don't be afraid to think outside the box. Visual can also mean "virtual reality" and give users the possibility of experiencing your product or service in a real-time way.
Let Us Help
We offer both creative design and development as well as strategies to improve or build your marketing campaign from the ground up. Contact us today about putting these and other digital marketing trends to work for you.