How to Use Psychology to Write Website Content that Sells
With such an opening statement, you can easily grab your readers' attention. In the online world where 6 in 10 people share links withou
5 Ways to Improve Your Social Media Marketing with the 80/20 Rule
Implementing a social media marketing strategy for your small business is mandatory in 2016. With more than 2 billion people active social media, your target audience is buzzing on these sites, waiting to follow and engage with your brand. The good news is that there is a simple strategy you can use to successfully execute a social media strategy. In this guide, you'll discover how to apply the 80/20 Rule to your major advantage in your social media marketing. The Benefits of
6 Big Benefits of Blogging for Your Small Business Marketing
You see, blogging is vital to building a strong and authoritative brand online. It builds the know, like, and trust factor with prospects and new buyers while increasing business exposure. With search engines being the #1 way consumers look up information, your blog serves as a source for offering solutions and expert advice to your target audience. The goal is to share the value and benefits of blogging for your small business marketing. We’ve compiled six reasons why ever
How to Optimize Your Restaurant Website for a Visual Audience
Any chef knows: presentation matters. We consume our meals with our eyes first, and a delicious-looking plate of food will automatically taste better than one that is poorly presented. So is it really a surprise that the same is true for restaurant websites? When marketing your establishment online, you have to convince your audience that they should visit you rather than the countless other options in your areas. And in designing your website, the best way to do that is to f
Can Your Business Get By on Just Facebook and Twitter?
With business’ having learned the art of Facebook pages and Tweets, many have left their websites to the wayside. This is not an effective online marketing strategy. Facebook and Twitter do increase your exposure, but you still need to have an engaging website to back that up. The internet gives you the chance to reach out to more potential customers, but it also puts you in direct competition with millions of other similar businesses. You can give your business a competitive
