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How to Create a Social Media Marketing Strategy

We've put together a how to guide to help you create a social media marketing strategy that will help you grow your business. Read on to learn more.

 

Are you considering a social media marketing strategy as a way to take your business to the next level?

 

In today's digital world, it makes sense to capitalize on the popularity and convenience of social media.

 

Take Facebook, for example!

 

There are more than 65 million Facebook business pages and more than 1 billion people visit Facebook pages each month!

 

But being successful with a social media marketing campaign means having a strategy that works for your business.

 

Let's take a look how you can create an effective campaign for your company.

 

Facebook & Twitter

 

Facebook and Twitter are often two of the first platforms that come to mind when business owners consider a social media marketing strategy.

 

And for good reason. 

 

They are cost-free, which makes it an appealing way to get the word out on your business.

 

While these can be a great way to reach prospective customers, your business must consider the manpower it will take to keep these effective. Do you have someone on staff who is comfortable with social media?

 

Consider your target market. Are they people who use computers? Are they social media savvy?

 

Taking time to consider these things before logging on and creating your business account is important.

 

Strong Content

 

Creating an account is just the first part of the puzzle when it comes to marketing through social media.

 

You should be prepared to offer your clients and prospective clients engaging content that helps them in some way.

 

But what should you consider?

 

According to Cisco, 80% of the world's internet consumption will be video by the year 2019.

 

Other things to consider are well-written articles about emerging trends in your industry. 

 

With just 140 characters, Twitter is a great place to provide unique statistics or facts about your products, with a link to some relevant material.

 

Develop Your Brand

 

One thing to keep in mind with your social media marketing strategy is that you should view it as a way to continue to develop your brand.

 

It should help complement your marketing efforts off of social media, like having a well-designed website for your business. 

 

For example, you can use your businesses social media accounts as a way to offer one of a kind offers for your customers while doing it a unique way that resonates with them.

 

Interact With Your Customers

 

If you are creating social media accounts for your business, you need to be prepared to be active on them. You must also keep them up to date with reliable information.

 

One of the unique aspects of a Facebook business page is a customer's ability to comment or leave a rating. It's crucial that you look over these and do not ignore what your customers are saying.

 

Twitter offers your a business a great way to interact with customers but it's instantaneous and can be a pretty active place as your business grows. 

 

Some larger businesses pay an employee specifically to handle their social media accounts, so that may be something for you to consider down the road, too.

 

An Effective Social Media Marketing Strategy

 

While social media is a great way to help you grow your business, you need a good strategy in place to maximize its benefit.

 

At Overflow Local, we are an experienced group of marketing professionals here to help you create an effective marketing campaign to grow your business!

 

Contact us today!

 

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