When it comes to building your dining establishment's site, you probably want to make sure that you have all of the main elements of a high-converting restaurant website covered. You'll want to post pictures of the inside and outside of your restaurant and your food, you'll want to include your address, directions and a map to help people get to your establishment, and you'll want to make sure that your contact information is easy to find. Additionally, you'll want to put a big focus on posting your menu on your website, since this is one of the most commonly visited pages on your average restaurant site. These are a few tips that you should remember when posting your menu online.
Make Sure It's Text-Based
You'll want Google's search engine spiders to be able to crawl your menu so that it will hopefully show up in the search engine listings, so you'll want to avoid posting an image of your menu. Instead, make sure that your menu is typed out.
Offer a Downloadable Copy
Some website visitors may want to be able to download a copy of your menu. This is useful for those who are planning a trip, who want to show the menu to others in their party and more. You can use a PDF file to ensure that your menu is easy to print and that the printed copy looks great.
Even though you will not want to take a picture of your menu and post if online, this doesn't mean that images are a total no-no on your menu page. Adding pictures of some of your dishes, for example, is a good way to give customers an idea of what they will be getting. Plus, it can help entice them and make their mouths water, making them that much more likely to come in to your restaurant. Make sure that you add high-quality images, however, since low-quality or unappealing photographs of your food can actually do more harm than good.
Make Sure It's Easy to Find
As mentioned above, the menu page is one of the most searched for and commonly visited pages on your average restaurant website. This means that you do not want your customers to have to search too hard to find it. Make sure that the link to your menu page is easily visible and easy to find, and consider adding a link to each and every page of your website. This can make it that much easier for potential customers to find the menu and take a look.
Many people like to know what to expect when visiting a restaurant, and this includes wanting to know how much they will have to spend. Even though it can be difficult to always offer pricing, such as if you sell a lot of seafood at prices that change due to the market rate, it's best to include pricing when you can. If customers know what to expect, they'll be more likely to patronize your business. Plus, this can help cut down on price inquiries over the phone or via email.
Make Other Information Easy to Find
On your menu page, consider including your restaurant's basic information, such as your address and your business phone number. Then, if someone is viewing just your menu page or if he or she prints out your menu, this information will be on hand.
Direct People to Your Online Menu
When people ask for a copy of your menu, let them know that they can view your menu online. This can help drive people to your website, can help you cut down on menu printing costs and can help you run a more sustainable restaurant.
As you can see, there are a few things that you will want to remember when posting your restaurant's menu. Remember these tips for best results, and contact us at Overflow Local for more tips about successful restaurant marketing.