For the best PPC marketing campaign, a professional will get the best results. Here are a few reasons why you should hire PPC management services.
For every $1 businesses spend conducting PPC marketing campaigns on Google Adwords, they earn only a measly $2 in revenue. That's a low profit, though it's often deserved.
It's deserved because too many business owners assume that being successful with PPC means cobbling together some words and posting it. They couldn't be any more wrong.
Have you made this assumption? If so, you should change your thinking. To succeed with PPC, you must perform meticulous research, write effective copy, keep up with PPC industry trends AND track a lot of data.
Sound like a lot of work? The good news is that PPC management services like Overflow Local can perform these tasks for you.
Here's what else we can do:
We Know the Terminology
You know the meaning of PPC. But do you also know the meanings of PPC marketing terms like CPA, CPC, CPL, CPN, CPR, and ROAS?
Likewise, can you explain the exact differences between views, hits, and impressions? How about the differences between a quality score and a quality ranking?
We Know How to Configure Campaign Settings
To create a successful campaign, you need to configure it with optimal settings regarding your targeted audience.
This means determining whether you should target people on a local level, a state level, a national level or a global level. It also means knowing whether or not to use different ad groups for each set of targets.
We Know How to Produce Effective Copy
No disrespect to your writing skills but producing effective ad copy isn't quite the same as piecing together an informative article.
Effective PPC ad copy needs to contain a certain number of keywords, a clear description of your product or service's features, and just a tinge of creativity. Too much creativity and the copy becomes less effective.
Keep in mind also that copy that gets people to click-through to your website isn't necessarily effective copy. All that matters is the conversion rate. Don't know what that is? Then that could be a problem.
We Know How To Track Data
The foundation of a successful PPC campaign lies with its data. Why? Because data helps you answer questions like these:
What's the average income level of the people like my product/service?
What about their average age, gender, location, etc.?
Which ads are working and which aren't?
Which keywords are working and which aren't?
How profitable is the campaign?
Answering these questions lets you finetune your future campaigns. This means better targeting and more sales.
We Know How to Build Quality Landing Pages
PPC campaigns that lead customers to a homepage usually fail. Customers should instead be directed to a landing page.
A landing page is a standalone Web page designed to market a specific item. It makes life easier for your customers by simplifying your product or service into something easy to grasp.
According to the Digital Marketing Institute, landing pages that lack a "consistent message and a compelling offer" lead to poor results.
Invest in PPC Management Services
Confused yet? That's why PPC management services exist. We spend time marketing your product or service. This gives you more time to dedicate to your actual business itself.
If you'd like trained professionals to take over your PPC campaign and maybe even build a landing page for you, contact us and we'll get started on your project right away.
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