Coming up with a successful online marketing campaign is difficult. Here's how to make your strategy results driven.
If you and your team want to create an unstoppable online marketing campaign, you'll need to make sure it's results-driven. Having your eye on the prize from the beginning will help to keep each step of your plan ultra-clear.
Wondering how to achieve this? You're in the right place.
Keep reading for a full, easy guide on how to get the best results-driven online marketing campaign strategy possible. Let's get started!
Identify Your Unique Goals
The first step in ensuring that your marketing strategy is results-driven is to identify what it is that your company is trying to achieve. The key here is to get specific.
For example, instead of a loose goal like "make higher profits on shoe sales," try something more honed-in. "Increase the volume of thirteen to twenty-five-year-olds purchasing our 'Kick Back' tennis shoe" works.
By getting specific with the goals for your online campaign, it will, in turn, make your marketing strategy more clear. If your goals are precise, your strategy will essentially reveal itself.
Now the time has come to figure out how exactly how you will reach these crystal clear goals. Talk as a group or company about which tactics will work best to achieve your objectives.
For example, if your goal is to get more tweens and young adults to buy more sneakers from your business, a social media marketing campaign would be a great way to advertise to that demographic. Because you have identified exactly who you are marketing to and exactly which product you are trying to sell, your strategy is much easier to plan and realize.
How Will You Measure the Progress of Your Online Marketing Campaign?
How will you know if you're winning or losing if you're not keeping score? In the marketing game, it's not about winning all the time- it's about knowing how much progress you've made.
For a truly results-driven online marketing plan, you'll need to decide in which specific ways you would like to measure the progress of your campaign's success. For example, if your team has decided to run a social media marketing campaign, you'll need to check in on how many "impressions" your posts are creating, on the engagement progress, what the click rate was, and how many people visited your website as a result.
If you're not paying attention to each and every aspect of your online marketing campaign's progress, you may run an unsuccessful campaign too long, or ignore specific ways that it could be improved.
As you can see, a truly results-driven online marketing campaign is set up for success from the get-go. Want to make sure yours is, too?
Take some time with your team to sit down and map out your own unique plan based on the guide above. Just make sure that you identify specific goals, strategies, and ways to measure success and you can't go wrong!
Have any questions or comments about this article, or about the services we offer? Don't hesitate to contact us!