In this day and age, a well designed website can be the reason for your company's success. It encourages your potential customers to stick around, and can even translate to sales. In comparison, a poorly-designed website won't give them the information they need, if there's any information at all. If they can't access your products, or they aren't presented in an appealing way, that's a mark against you. Remember that you have to convince your clients why you're the best in the game. They need a reason to purchase from you in the first place. Don't make the wrong first impression. If your website isn't up to par, take the next steps to get it on the right level!

This is another web design trend that's taken its inspiration directly from the runways. While the past few years have seen a focus on minimalism, now darker color palettes are returning.

Your website is increasingly the first impression a customer has of your business. According to annual research conducted by the Pew Research Center, 84% of American adults are using the internet. Further research from Google (in partnership with Ipsos Media) indicates that about 80% of them search for products and services online, and up to half of those will visit a store the same day they conduct the search.

You see, blogging is vital to building a strong and authoritative brand online.  It builds the know, like, and trust factor with prospects and new buyers while increasing business exposure. With search engines being the #1 way consumers look up information, your blog serves as a source for offering solutions and expert advice to your target audience.

The goal is to share the value and benefits of blogging for your small business marketing.  We’ve compiled six reasons why every brand should leverage a blog to accelerate and sustain business growth. 

#1 Position your business as an expert in your niche

Your blog is perhaps the best way to bolster your brand image, positioning your business as a thought leader and reliable source in you...

Any chef knows: presentation matters. We consume our meals with our eyes first, and a delicious-looking plate of food will automatically taste better than one that is poorly presented. So is it really a surprise that the same is true for restaurant websites?

When marketing your establishment online, you have to convince your audience that they should visit you rather than the countless other options in your areas. And in designing your website, the best way to do that is to focus on effective visuals.

The Importance of a Visual Website

Studies increasingly show that without a website that is focused on visual cues, your digital marketing efforts become much more difficult. Research shows that colored visuals will increase your audience's...

With business’ having learned the art of Facebook pages and Tweets, many have left their websites to the wayside. This is not an effective online marketing strategy. Facebook and Twitter do increase your exposure, but you still need to have an engaging website to back that up.

The internet gives you the chance to reach out to more potential customers, but it also puts you in direct competition with millions of other similar businesses. You can give your business a competitive edge simply by having the right type of website. This is vital, as a website:

  • Helps You to Be Found – People use Facebook to find friends, and Google to find a local plumber in Appleton, Wisconsin. They won’t find you in a search unless you have a site that clea...

A new shift in online marketing has business owners stuffing their location onto their website pages. This is not an attempt to drill their physical address into visitor’s heads, but a way to get their website noticed by Google and add credibility to it. Local SEO is the newest wave in the online marketing storm, and you can expect it to have a lasting effect.

Local SEO is a relatively simple concept once you give some thought to how the internet marketing and web page ranking works. It seems like every time you run a search, Google has gotten a little more sophisticated with generating results. To the point where now, it is able to pinpoint sites and businesses that are within driving range of the web user, rather than across the count...

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