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You see, blogging is vital to building a strong and authoritative brand online.  It builds the know, like, and trust factor with prospects and new buyers while increasing business exposure. With search engines being the #1 way consumers look up information, your blog serves as a source for offering solutions and expert advice to your target audience.

The goal is to share the value and benefits of blogging for your small business marketing.  We’ve compiled six reasons why every brand should leverage a blog to accelerate and sustain business growth. 

#1 Position your business as an expert in your niche

Your blog is perhaps the best way to bolster your brand image, positioning your business as a thought leader and reliable source in you...

With business’ having learned the art of Facebook pages and Tweets, many have left their websites to the wayside. This is not an effective online marketing strategy. Facebook and Twitter do increase your exposure, but you still need to have an engaging website to back that up.

The internet gives you the chance to reach out to more potential customers, but it also puts you in direct competition with millions of other similar businesses. You can give your business a competitive edge simply by having the right type of website. This is vital, as a website:

  • Helps You to Be Found – People use Facebook to find friends, and Google to find a local plumber in Appleton, Wisconsin. They won’t find you in a search unless you have a site that clea...

A new shift in online marketing has business owners stuffing their location onto their website pages. This is not an attempt to drill their physical address into visitor’s heads, but a way to get their website noticed by Google and add credibility to it. Local SEO is the newest wave in the online marketing storm, and you can expect it to have a lasting effect.

Local SEO is a relatively simple concept once you give some thought to how the internet marketing and web page ranking works. It seems like every time you run a search, Google has gotten a little more sophisticated with generating results. To the point where now, it is able to pinpoint sites and businesses that are within driving range of the web user, rather than across the count...

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WHO WE ARE

From developing a global image for your brand to producing websites that drive consumer interaction and improve conversion rates, Overflow Local is a driven and enthusiastic web design company that thrives on creativity, innovation, trendsetting, and our desire to attain excellence. Our talented team ensures that the quality of the work we produce meets and exceeds the expectations of even the most demanding client.

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