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Implementing a social media marketing strategy for your small business is mandatory in 2016. With more than 2 billion people active social media, your target audience is buzzing on these sites, waiting to follow and engage with your brand. The good news is that there is a simple strategy you can use to successfully execute a social media strategy.

In this guide, you'll discover how to apply the 80/20 Rule to your major advantage in your social media marketing.

The Benefits of Social Media Marketing

Before delving into ways to improve your marketing on social, here are the real advantages you’ll gain as a result of using social networks to foster online business growth:

  • Be viewed as an authoritative source – Sharing relevant information...

You see, blogging is vital to building a strong and authoritative brand online.  It builds the know, like, and trust factor with prospects and new buyers while increasing business exposure. With search engines being the #1 way consumers look up information, your blog serves as a source for offering solutions and expert advice to your target audience.

The goal is to share the value and benefits of blogging for your small business marketing.  We’ve compiled six reasons why every brand should leverage a blog to accelerate and sustain business growth. 

#1 Position your business as an expert in your niche

Your blog is perhaps the best way to bolster your brand image, positioning your business as a thought leader and reliable source in you...

Any chef knows: presentation matters. We consume our meals with our eyes first, and a delicious-looking plate of food will automatically taste better than one that is poorly presented. So is it really a surprise that the same is true for restaurant websites?

When marketing your establishment online, you have to convince your audience that they should visit you rather than the countless other options in your areas. And in designing your website, the best way to do that is to focus on effective visuals.

The Importance of a Visual Website

Studies increasingly show that without a website that is focused on visual cues, your digital marketing efforts become much more difficult. Research shows that colored visuals will increase your audience's...

With business’ having learned the art of Facebook pages and Tweets, many have left their websites to the wayside. This is not an effective online marketing strategy. Facebook and Twitter do increase your exposure, but you still need to have an engaging website to back that up.

The internet gives you the chance to reach out to more potential customers, but it also puts you in direct competition with millions of other similar businesses. You can give your business a competitive edge simply by having the right type of website. This is vital, as a website:

  • Helps You to Be Found – People use Facebook to find friends, and Google to find a local plumber in Appleton, Wisconsin. They won’t find you in a search unless you have a site that clea...

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WHO WE ARE

From developing a global image for your brand to producing websites that drive consumer interaction and improve conversion rates, Overflow Local is a driven and enthusiastic web design company that thrives on creativity, innovation, trendsetting, and our desire to attain excellence. Our talented team ensures that the quality of the work we produce meets and exceeds the expectations of even the most demanding client.

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